Marketing Specialist, Display, France

Entreprise

About Powerspace
Powerspace is a fast growing 2-year old online advertising company, operationally located in Barcelona, Spain, that aim at becoming an industry leader in what we focus on : Providing Smart Advertising Solutions in Email Marketing and Display.

Poste

Job Summary

As Marketing Specialist, Display, for the French Market your role is to launch, manage and optimize some of Powerspace’s clients campaigns on our network of publishers. You have to maximize every ad placement's return on investment by effectively managing inventory, defining smart targeting rules, come out with creative innovations, and re-negotiating media purchase contracts. You are working very closely to the engineering, analytics and design teams.

Main Responsibilites :
- Client Management: manage advertisers campaigns based on goals and budget, design and launch new campaigns on various industries (Travel, Dating, Retail…), define and optimize targeting rules in orders to increase traffic quality

- Publishers & Inventory Management: maintain & grow business relationships with publishers, maximize and secure the purchase volume while keeping a high ROI, implement new publishers

- Performance optimization : maximize campaign response rate and traffic quality. Results segmentation analysis in order to identify behavior patterns, set-up and optimize innovative targeting rules, design and optimize dynamic creatives (html, flash, products feeds…), validate results through A/B Testing and segment analysis

- Lead Generation: search and identify new high potential publishers and Ad placements

Profil

Experience and Skills

Background and Knowledge
- Business / Marketing / Computer science Education, preferably Master
- 2 to 4 year successful experience in Online Marketing in a Performance driven environment, you have operationally managed Display campaigns ideally using dynamic banners and products feeds
- Comfortable with Adserving tools, behavioral targeting, tracking
- French Native, Fluent in English (mandatory), Spanish is a +
- Excellent communication and writing skills
- Very familiar with HTML, Flash. Interested in the technical side of online marketing

Personal Skills
- Analytical mind, Problem solver, Innovative, Detail-oriented, continuous learner
- Curious, Innovative, self-motivated, result driven
- Independent, Persuasive, Collaborative